Friday, August 15, 2014

Sprint Names Brightstar Founder Marcelo Claure as New President and CEO


Sprint Corporation has named Marcelo Claure as its President and Chief Executive Officer. Claure, 43, joined the Sprint Board of Directors in January and is the Founder and CEO of Brightstar Corp., a subsidiary of SoftBank Corp.

Since founding Brightstar in 1997, Claure has grown the company from a small Miami-based distributor into a global business, with $10.5 billion in gross revenue for the year ended in 2013. Brightstar has become the world’s largest specialized wireless distributor and a leading provider of diversified services to the wireless industry. Claure was selected as a Young Global Leader by the World Economic Forum, highlighting exceptional global leaders 40 years of age or younger. Throughout his career, Claure has received several Entrepreneur of the Year and CEO of the year awards.

“Marcelo is a successful entrepreneur who transformed a start-up into a global telecommunications company. He has the management experience, passion and drive to create the strongest network and offer the best products and services in the wireless industry,” said Sprint Chairman Masayoshi Son. “While we continue to believe industry consolidation will enhance competitiveness and benefit customers, our focus moving forward will be on making Sprint the most successful carrier.”

“In the short-term, we will focus on becoming extremely cost efficient and competing aggressively in the marketplace. While consolidating makes sense in the long-term, for now, we will focus on growing and repositioning Sprint,” said Claure. It is expected that Sprint will make severe price cuts as soon as next week. Claure intends to compete on price, while the network becomes stronger. The next step will be to challenge US market leaders AT&T and Verizon head on.

Claure will resign his position at Brightstar effective August 11 and SoftBank announced it would acquire Claure’s remaining interest in the Company.

Claure succeeds Dan Hesse, who joined Sprint as President and CEO in December 2007 and led the company through a series of acquisitions, including the merger with SoftBank, and a multi-year overhaul of its nationwide network, including the shutdown of the Nextel network.

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